{"product_id":"so-whats-the-bottom-line","title":"So, What's the Bottom Line?","description":"\u003cp data-mce-fragment=\"1\"\u003eMost people fail to see the correlation between “business” and “brains.” For Yitzchok Saftlas, master of marketing, it seems readily transparent.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDuring our challenging economic times, when people desperately seek to recharge themselves on various planes, Saftlas presents us with So, What’s the Bottom Line? taken from his real-life experiences and knowledge from a two and a half decade career as founder and president of his own marketing consulting company, Bottom Line Marketing Group.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePerfect for executives, entrepreneurs, salespeople, and marketers in the corporate and nonprofit spheres, So, What’s the Bottom Line? teaches key business fundamentals, such as creative marketing initiatives, effective communication, customer retention, and strategic planning and execution.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe stories, examples, and practical insight demonstrate the principles and practices leading to winning results and how to think like a savvy individual prepared for success. Ideas such as how you gain by thanking your customers and making your clients’ priorities yours may seem basic. Others, such as learning from Rufus the Dog or gaining insight into the value of performing market research and demographic studies from your local dry cleaners, may not be as obvious.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWise and to the point, each of the 76 short and motivational chapters includes a concise action step, providing a clear direction of how to succeed. Prepare to be enthralled as you uncover Saftlas’s acumen derived from his exposure to extraordinary people, events, and institutions. It will shed an often unseen human light on the field of marketing. Gain experience-based tactics, common-sense ideas, and principles to grow your bottom line.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003ctable class=\"js-spec-table\"\u003e\n  \u003ctr\u003e\n\u003cth style=\"text-align:left;padding:4px 12px 4px 0\"\u003ePublisher\u003c\/th\u003e\n\u003ctd\u003eMenucha Publishers\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003cth style=\"text-align:left;padding:4px 12px 4px 0\"\u003eAudience\u003c\/th\u003e\n\u003ctd\u003eFamily\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003cth style=\"text-align:left;padding:4px 12px 4px 0\"\u003eLanguage\u003c\/th\u003e\n\u003ctd\u003eEnglish\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n","brand":"Menucha Publishers","offers":[{"title":"Default Title","offer_id":55480487084200,"sku":"9781630475246","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0534\/9765\/9560\/files\/so-whats-the-bottom-line-415378.jpg?v=1777492778","url":"https:\/\/judaicasquare.com\/products\/so-whats-the-bottom-line","provider":"Judaica Square","version":"1.0","type":"link"}