Mincha L'Shabbos Booklet, Brown Cover with Gold Diamond

A slim brown booklet with a gold diamond stamped in the centre of the cover, containing Mincha for Shabbos and nothing else. That narrowness is the whole design brief — no weekday tefillos to page past, no Tehillim in the back, just the tefillah you need at the time of day when a full siddur is more book than anyone wants to hold standing up.

It is printed in Nusach Sefard. Because it is a single-tefillah booklet it is thin enough to hand out in quantity, which is how most of these move: a shul that needs Mincha copies for a Shabbos crowd, a hall running a seudah shlishis, a shalom zachor where people are standing rather than seated at a shtender.

The brown and gold cover is deliberately plain enough to sit on a table at a simcha without looking like advertising, and sturdy enough to be picked up and put down all afternoon. For a family making a kiddush or a sheva brachos, buying a stack of these costs less than the flowers and gets used long after.

• Nisuch: Sefard

Sold by Judaica Square, Lakewood NJ. Free shipping on orders over $75. Returns within 15 days.